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HOW DO SEARCH ENGINES RANK WEB PAGES?
Imagine for a moment that website pages are like an essay and the rankings in a search engine was like an essay writing competition with the best essays getting ranking on the first page. How would you know which essay is the most relevant and credible?
The early search engines would rank these essays by counting how many keywords there were on a page and the essay with the most words would be ranked at the top. As you can imagine there was widespread abuse of stuffing a page with keywords.
The reason why the Google search engine was so revolutionary was that not only did it the critique the content on the webpage, it also found out how popular the essays were by counting the links to these pages.
Google’s measurement of this link popularity to a page is called a Pagerank and is on an increasing scale of 1 to 10. Google made the assumption that websites that were more popular were more credible as well.
This is similar to the way the voting system on the TV show “Dancing with the Stars” works. An internal panel of judges gives the dancers a score then the audience phones in with their votes. The figures are crunched and a ranking is given.
Where it differs slightly is that with Google, not all votes are created equal. One way inbound links from high Pagerank sites are considered the most valuable links and given more weight than a link from a low Pagerank website.
WHO WE ARE
Clear Blue Day is a digital agency implementing effective online marketing strategy since 2000. Our clients, which include Kitchen Connection, Sunbeam and Subaru, have benefited from our online expertise with specialist in Creative Design, Development and Digital Strategy.
WHAT IS THE CLEAR BLUE DAY SEARCH ENGINE OPTIMISATION PROCESS?
We first determine what keywords a website should be optimising for by examining what keywords people are typing into the search engine.
Next we evaluate the website to ensure the search engines can find all the pages from your site and can see the content on those pages. We then review the content on pages and optimise this content for the chosen keywords the site needs to be ranked for.
Finally we have an ongoing process of building links to website as the search engines use this link count to verify that the pages of your website is credible. In simple terms the more links your website has, the more credible it is deemed to be.
Price Guide
MONTHLY RETAINER - 8 hours
| ELEMENTS | COST |
|---|---|
| Link building: Includes finding appropriate websites to link from, building credible profiles on forums to link from, article and media release submissions - Maximum 4 keyword phrases Content Optimisation: keyword analysis and research Adhoc research, analysis, and recommendations Adhoc SEO related programming adjustments Search engine and directory submission Monthly reports including ranking history |
$800 |
